NEW branding has been announced by a North East employment partnership.

Housing Employment Network North East (HENNE) has revealed new branding to reflect its commitment to improving employment outcomes for people living in social and supported housing.

The network is a partnership between Tyne Housing, Gentoo Group, North Star Housing, Your Homes Newcastle, Johnnie Johnson Housing, Karbon Homes, Home Group, Livin Housing, Bernicia, believe housing, Beyond Housing, Oasis Community Housing and Thirteen Group. 

Collectively, this amounts to more than 190,000 North East homes.

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A report by the Institute for Employment Studies and the Learning and Work Institute for Employment revealed 40 per cent of social housing tenants are economically inactive, compared with around 20 per cent of those in other tenures.

HENNE supports residents with access to the labour market and engages with the economically inactive, to help explore how they can prepare for and secure quality jobs.

Steve McKinlay, chair of HENNE’s board and chief executive of Tyne Housing, said: “I am delighted to announce the launch of the HENNE brand. We have worked together to develop a brand which is bright, bold and reflects our commitment to our tenants and residents to deliver positive change under the banner of employability.

“Increasing employment support and opportunities for people in social housing is a necessity to help individuals within our communities realise their potential. By working as a collective with our partners, supply chain and employers, and building on relationships with key stakeholders across the region, we can make a real difference and identify opportunities for the future.”