A new scheme promises to take the sting out of summer day-out disasters.
English Heritage has introduced “Ice Cream Splat Insurance” at 18 English Heritage sites, offering visitors free replacements for dropped ice creams from 13th–31st August.
A recent poll found that 68 per cent of Brits said they would be too polite to ask for a replacement ice cream.
Daisy Rowe, head of commercial development at English Heritage, said: “No matter if you’re nine or 99 ice cream is always a highlight of a summer day out.
"However, I’m sure we’ve all had that experience when the long-awaited treat arrives and ends up splat on the floor.
"We know how important days out are to our families for making special memories and don’t want anything to ruin that.
"This is why we’re so pleased to introduce ice-cream Splat insurance at 18 of our sites this summer.”
The policy is available at sites serving Northern Bloc ice cream.
To claim a replacement, visitors need only return to the point of purchase with their dropped cup or cone and request a replacement.
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