THE best secret wild swimming spot in the UK has been revealed in Northumberland.
New data has identified the best spots for wild swimming, ranking them based on metrics including search volume, Google ratings and reviews, and social media presence on Instagram and TikTok.
Betway Casino has analysed more than 40 of the UK's most popular destinations, including those in the Lake District and Cornwall, to uncover the hidden gems of the UK's wild swimming scene, as well as the most popular.
Little Shore, Northumberland, was named the best secret wild swimming spot in the UK.
Despite achieving a perfect Google rating, the spot has accumulated just 347 combined social media posts, making it one of the UK's best-kept secrets.
With only 320 monthly global searches, this 'pristine Northumberland beach remains mostly under the radar', researchers said.
Horgabost on the Isle of Harris in Scotland comes in second place. With a sweeping white sand beach that rivals the Caribbean in appearance, it has just 2,294 combined social media posts and a modest 260 monthly searches.
Its near-perfect score is a testament to the quality of the experience on offer, with a flawless 5 Google rating from those lucky enough to have discovered it.
Completing the top three is Black Moss Pot in the Lake District. Accessible via a two-mile walk each way from Stonethwaite, Black Moss Pot is surrounded by stunning scenery, reflected in its perfect Google review rating (5).
With just under 3,000 social media posts, it’s also fairly undiscovered, making it a perfect hidden gem.
Loch Lomond took the crown as the UK's most popular wild swimming destination, racking up an enormous 693,358 combined social media posts and 201,000 monthly global searches, dwarfing every other spot in the ranking.
The Lake District made its mark, with Ullswater, Windermere, Derwentwater, and Coniston Water all featuring in the top 10 - proof that England's most celebrated national park remains the centre of the wild swimming movement.
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