Research by a North East care provider has revealed that most people have no plan in place for how they will be cared for later in life.
Bluebird Care, which operates across the region, commissioned research revealing that 65 per cent of adults in the UK have no plans in place for future care.
Si King, broadcaster and advocate who is fronting an awareness campaign for Bluebird, said: "Care is something most of us avoid thinking about until life forces the conversation.
"I’ve seen first-hand how quickly everything can change, and how little we often understand about care until we’re right in the middle of it.
"I’m proud to be working with Bluebird Care to help people start talking earlier, understand their options, and keep living on their own terms for as long as possible."
The research found that nearly half of UK adults (48 per cent) do not know where to begin with care planning.
Around 23 per cent believe they may need to sell their home to cover costs, which are estimated to average around £200,000 per person over a lifetime.
Despite this, 73 per cent of people said they would prefer to remain in their own home or with family, rather than move into a care home.
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