Aldi has revealed that Northumberland is among the UK's top destinations for Christmas cheer.
The supermarket surveyed colleagues across its stores to determine the most festive shoppers across the country.
The survey considered factors such as day-to-day Christmas spirit in stores, how early people started stocking up, and demand for Christmas essentials.
In Northumberland, nearly half of Aldi colleagues described their shoppers as "extremely festive," while four in five said customers were talking about Christmas "non-stop."
Richard Thornton, communications director at Aldi UK, said: "Christmas has well and truly arrived at Aldi and it’s fantastic to see so many of our shoppers embracing the festive season, particularly in Northumberland."
Aldi's survey also revealed that mince pies, champagne, wine, and pigs in blankets are the Christmas favourites this year.
When asked about the quietest times to shop in store, colleagues recommended that shoppers go first thing or late at night, while Tuesdays and Wednesdays were by far the quietest days to visit.
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