The Northumbria Violence Reduction Unit has launched Joint Enterprise awareness videos to prevent knife crime.

The videos were created with input from young people, designed to raise understanding about 'Joint Enterprise', a law where being involved in a violent crime can lead to guilt by association and ultimately a conviction.

Kim McGuinness, Northumbria Police and Crime commissioner, said: "Carrying a knife is never the right choice – that’s what these videos are all about.

"They are a crucial resource, helping young people understand the impact and consequences of knife crime.

"Often, young people tell us that they don’t really understand the implications of Joint Enterprise, so education really is key here."

She said through the Violence Reduction Unit offering a programme of learning activity, to videos like this and information provided in their Knives Impact Everyone campaign, they aim to breakdown complex topics and help young people make informed choices.

The videos, available to primary and secondary schools, form part of wider resources used to educate on serious violence topics.

Ms McGuinness added: "So, if you work with young people or feel your school could benefit from learning around topics such as knife crime, get in touch with the Violence Reduction Unit."

The videos were produced in partnership with Newcastle's Northern Stage, a theatre production company, following a series of workshops held with youth from local schools.

Kate Denby, executive director at Northern Stage, said the videos demonstrate the power of arts and creativity to reach young people and communicate important issues in an accessible and impactful way.

To view the new videos, visit the website at