CHILDREN are invited into Kielder Forest to have the chance to become a popular book character.
The latest partnership between Forestry England and Magic Light Pictures sees everyone’s favourite dragon, based on the eponymous book by Julia Donaldson and Axel Scheffler, returning to Forestry England’s Kielder Forest.
The new family activity trail and free interactive app, developed by Arcade, encourage children to learn how to care for the forest and how forests care for them.
Zog is a loveable if somewhat clumsy dragon at Madam Dragon’s school, who is always striving to win a golden star.
Children can interact with Zog and his fellow dragon students.
They can channel their inner Zog by donning a pair of wings and completing fun challenges to collect golden stars, wearing magic glasses to look for hidden letters along the way to solve a word puzzle.
At the end of the trail, they complete a crayon rubbing to get their certificate and take a selfie with Zog.
The free augmented reality app, ‘Zog: A Forest Adventure’, has bonus activities to complete including a roar-ometer, a dance challenge and the chance to become Zog.
Ellen Devine, wellbeing projects manager, said: "It’s so exciting to see that the new family activity trail is helping children to develop skills to care for their wellbeing and care for our forests. Playtime is so integral to children’s mental health, and they can also learn so many valuable lessons through play."
Alex Sanson, brand manager at Magic Light said: “The new Zog trails offer a great opportunity to young explorers to learn about all the wonderful ways our forests can look after us and how we can look after them. The AR app adds a fun extra element so that children can explore the character, the story and the forest in a new way."
Jon Meggitt, CEO at Arcade says: "Several of us at Arcade have young children and know first-hand just how much Zog means to them. Bringing him and his friends to life in magical AR, and giving families even more reasons to get out into forests across the country, has been one of the most exciting and rewarding projects we have worked on. We’re very proud of the result and can’t wait to see all the little dragons earning their golden stars just like Zog."
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