MORRISONS has claimed it is the first UK supermarket to bring out sustainable shampoo and conditioner soap bars as part of its haircare range.

The bars are part of its Nutmeg range and the packaging is plastic-free and recyclable.

Karena Hung, health and beauty development manager, said: “Our customers are telling us they want more sustainable options, not only for their groceries but for their beauty products too.

“We’re excited to launch these new shampoo and conditioner bars under our own brand, so customers can pick them up as easily as they would regular bottles of shampoo and conditioner with their weekly shop.”