A TYNEDALE-BASED fashion design graduate has launched a new sustainable clothing venture.

Caitlin Cosgrove, of Prudhoe, founded Mishi earlier this year after identifying a gap in the market for stylish, sustainable garments for Millennials wishing to be more consumer conscious. But far from just selling organic, cotton t-shirts and tote bags, the brand strives to be ethnically minded, promote female diversity and champions equality for producers.

The first collection, billed as lockdown essentials, is already on sale and underwear production is in the works locally on a pre-order, limited stock basis.

Caitlin, who completed an internship in New York, said: "My mission for my brand is to produce sustainable clothing, but more importantly, to ensure it is ethnically manufactured. I believe that people deserve to be treated equally, paid well and working in a safe environment.

"Mishi will also promote diversity; every woman deserves to feel amazing in her own skin and I want our brand to offer a full size range. I want this brand to accommodate everybody's needs and for those women to feel sexy, feminine and confident in the garments.

"In the future, I would love to be in a position to give back to local, female charities and to be able to plant trees to really do my bit for the environment."

The name Mishi was chosen for its dual meaning: the first of which is mind shift, which involves making conscious changes - whether it be to the environment or moral principles - and the second is me and she, with Mishi striving to empower women and to create an inclusive community.

All of the fabric used for products is Global Organic Textile Standard (GOTS) certified, and were printed in the UK. The packing is also 100 per cent recyclable.

Caitlin added: "All my friends and family have been very supportive. I have so many ideas, I cannot wait to make more a reality!"

More at www.mishi-collective.com