RESEARCH by Barclays suggests that a boom in selling direct-to-consumer will give a £24bn boost to the industry by 2023.

The recent report, A direct approach, assessed the impact oy bypassing traditional channels of distribution via retailers and wholesalers.

The results show that a surge in shoppers going direct will mean sales through this channel total £120bn in 2023, an increase from £96bn this year.

Growth has been fuelled by the pandemic with 57 per cent of people surveyed said they now frequently go direct to makers.