THE increasingly popular Love Lamb Week, initiated by the late Rachel Lumley, a passionate sheep farmer from the district, kicks off its sixth year this week, with industry support greater than ever.

The week-long campaign which runs from September 1 to 7, will for the first time highlight the sustainable qualities lamb brings to the dinner table.

Love Lamb Week was set up in 2015 by Rachel who wanted lamb to get the attention it deserves.

Rachel passed away suddenly at the Cumberland Infirmary on July 13. She was well known throughout Tynedale growing up in Blanchland and representing Whitley Chapel Young Farmers' Club. She was also well-known across neighbouring Cumbria.

Through her leadership, as well as solid external support, Love Lamb Week has caught the attention of top chefs from across the world, as well as national press and broadcast media.

Will Jackson, AHDB’s strategy director for beef and lamb, said, “AHDB have been proud supporters of Love Lamb Week for several years and will continue to build on the fantastic legacy Rachel started.”

As with previous years, the industry-wide initiative is supported by AHDB, the National Sheep Association, the National Farmers Union, HCC in Wales, QMS in Scotland, LMC in Northern Ireland, Ulster Farmers’ Union and Red Tractor. There is also heightened support from butchers, chefs and retailers to make all things lamb.

The popular Love Lamb Week 2020 will focus on emphasising the fantastic nutritional benefits of lamb and its unique role in sustainable meat production.