A HOLIDAY park operator with sites across the North-East has been rebranded.

Blue Sky Resorts, which runs Heathergate Boutique Holiday Park in Lowgate and Slaley’s Springhouse Boutique Holiday Park, this week announced the launch of its new corporate brand identity, ‘Inspire Leisure’, along with a redesigned logo and website.

The rebrand comes, according to Inspire Leisure co-founder Jason Caine, to reflect the boutique nature of its holiday parks.

He said: “We have always wanted to provide our customers with an exceptional, five-star environment for their holiday experience, and an outstanding personal level of service, whether as a holiday visitor or a holiday home owner. Our new website and brand identity better reflects our offering as a niche operator of five-star, boutique holiday parks, and brings our individual parks together for the first time.”

The new website, www.inspireleisure.com, will be easier to access, will contain more information and have an instant messaging service.

Mr Caine added: “While our name and logos have changed, Inspire Leisure remains committed to providing exceptional holiday experiences for our customers, in a boutique, five-star environment.

“The change from Blue Sky Resorts to Inspire Leisure is an exciting point in our journey to becoming the leading boutique holiday park operator in the UK.”