A GROUP of more than 150 female beef farmers are backing a national campaign that champions British beef.

Ladies in Beef, a voluntary organisation formed fly the flag of home-produced beef, will be championing British farmers during Great British Beef Week.

The national campaign, organised by Ladies in Beef, is now in its 10th year. It is aimed at raising awareness of the quality and versatility of assured British beef, as well as giving the industry a much-needed boost. It will run from April 23 to 30.

Ladies in Beef co-founder, Devon’s Jilly Greed, said: “The group was formed to help drive awareness of the quality and versatility of British beef to consumers using a country-wide network of dynamic lady beef producers.”

The campaign is once again partnering with the Royal Agricultural Benevolent Institution. The institution provides financial support, practical care and guidance to farming people of all ages.

Around £90,000 has been raised for the charity through Great British Beef Week since it became involved with the campaign.

Ladies in Beef co-founder and NFU President Minette Batters added: “It’s such an achievement to reach a 10th anniversary as well as raise thousands of pounds for vital work of the Royal Agricultural Benevolent Institution.”