CHIEF executive of the National Sheep Association Phil Stocker has accused the media of peddling “outdated and misleading” information about British sheep and cattle farming, which painted the industry in a negative light.

Mr Stocker said that the industry faced bad press due to incomplete carbon foot-printing science and guidance, which he said was now outdated.

“We have a far more holistic understanding of life cycles and also of the trade-offs between greenhouse gases, the land-based environment, resource use and productivity,” he said.

“The media is behind the curve, and risks damaging something that is actually of great benefit to the environment and society.”