Milk bottled under the Free Range 180 label will go on sale at supermarkets and local retailers next week, with Peter Crawford, of Peepy Farm, keen to provide consumers with a quality product.
About 40 farmers have signed up to a new co-operative as part of the scheme, and must adhere to strict environmental, ethical, and animal welfare conditions.
But in return, they will receive a fair payment for their milk in the midst of a national pricing crisis in the dairy industry. Farmers will be paid 3p to 4p more per litre than their current rate.
Mr Crawford said: “We want milk to become a product that people can value again, and we are confident that people want to buy quality, and also want to support the dairy industry.”
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