PINK grapefruit tonic, created by Hexham-based drinks business Fentimans, has scooped a national product of the year award.

The drink took the crown in the adult drinks category of The Grocer’s New Product of the Year awards, eld in London’s Marriott Grosvenor Square Hotel on October 6.

Each winning product goes through rigorous analysis, including consumer testing and evaluation by a panel of experts on taste, texture, appearance, packaging, value for money and clarity of labelling.

Judges included food industry expert Stephen Parkins-Knight, and consumer research was conducted by the Cambridge Market Research Group.

The award follows the tonic winning the Best Flavoured Indian Tonic Water prize in Olive magazine, a national food and drink publication.

Marketing director at Fentimans Andrew Jackson said: “When we developed the product, our aim was to deliver our consumer a superior taste and refreshment, combined with a colour experience different to standard tonics.

“This combination has proved a winning formula.”